Search Site

Posts Tagged ‘Optimization (mathematics)’

The entire point of search engine optimization is to drive more traffic to your website. After all, not only does more traffic mean a wider audience, but it increases the likelihood that your visitors will spread the content on your website through sharing the link. As your visitors build links to your site for you, your position in the search engine will improve, and that means more zero effort, zero cost traffic. One of the often overlooked ways of getting that starting traffic is search media optimization – an aspect of SEO that can yield hundreds, even thousands, of visitors each day.

What SMO means

Search media optimization, or SMO, is making any “media” on your site appealing to the search engines. “Media” most commonly refers to images and videos, but can also refer to audio files or any other embedded media objects. When you have optimized these aspects of your site, you gain the potential to generate traffic from “specialized searches.” This includes searches like image searches, video searches, and file searches on the web.

It extends beyond being found in these specialized searches, however. Many of the major search engines, including Google, display several images and videos in their search results. These images and videos are frequently displayed “above the fold,” giving you an immense opportunity for click-throughs.

How to View SMO Traffic

The visitors who find your site through an image aren’t incredibly likely to purchase a product or buy a service. However, the traffic can nonetheless be helpful. Increasing general awareness of your site may lead these visitors to come back when they do want your product or service. Far more importantly, these visitors have just as great of a likelihood as anyone else to link to your content. Links to your web pages, even if it’s just for the sake of the media embedded in them, will help your page rank, and that helps your overall search engine ranking.