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If you’ve started the long and arduous process of building links to your site, you’ve probably had at least one offer for a “paid link.” These paid link services will tell you that they will build hundreds, even thousands, of links to your site, all for a fee as low as ten dollars. But hang on a second. Here are some reasons that buying links simply doesn’t work.

1. It leads you to a link juice desert.

While sites that add your link to their main page are giving you loads of link juice, and sites such as article sites are forcing you to share that link juice with dozens of other links, paid link sites usually give you next to no link juice. That’s because the same page or section of the website that contains your link will contain links to hundreds of other sites, at a minimum. That means that what little link juice was sent to this page in the first place will be wasted as it’s divided out.

2. The search engines might just ignore the links completely.

Having links toward the top of a page is important. Having the link on a major page of a site, rather than one that’s reached from a link on a page that’s linked from a page that’s linked from the navigation, is crucial. These things are entirely ignored by most paid link sites. Worse yet, some paid link sites make your link look like an advertisement in a column on one side of the page. Links in that specific form will be entirely ignored.

3. Google might slap you.

Official Google representatives have stated that people buying links like this will be penalized for their actions. While this was “news” a couple years ago, and there’s still some controversy about enforcement, it is nonetheless a real policy.

Is it possible to pay for a link in a good way? Hypothetically, yes. If you work with an individual webmaster rather than a service, you can get a natural looking link on a relevant, link juice rich page, that can help your position quite a bit.